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DESIGN TALK

MOVEMENT PROJECT WITH FORD VIGNALE

MOVEment is a series of seven short films that combine the talents of well-known design houses, pioneering directors and renowned choreographers and dancers. A world where film, fashion, dance and Ford Vignale are united.

The MOVEment project was presented this spring with London based Sadler’s Wells, one of the world’s most famous ballet theatres and Ford Vignale. The VIP premiere event at Sadler’s Wells was also the first public unveiling of the Ford Mondeo Vignale. MOVEment is a concept of Jefferson Hack; an icon in London’s creative and cultural circles. Born in Montevideo, Uruguay, he came to London to study at the London College of Printing. At just 19 years of age he founded the magazine Dazed & Confused (now Dazed) and later: AnOther Magazine. Jefferson’s main focus is not just on publishing content but on inventing new, progressive ideas in journalism, film, photography, television and digital media. Initiating MOVEment was just one more of his many fruitful creations. The idea sprang from a desire to see choreographers and designers working together in the medium of film and thinking about the body in relation to the camera.

Dialogue between Fashion and Dance

The designers involved in the project created bespoke costumes. The result: seven films that deliver a timely and inspiring update on the long-standing dialogue between fashion and dance. As Jefferson explains his idea, There has always been an incredible historical dialogue between fashion and dance. Because they are both art forms that deal with the body. For the video age that we are in, I wanted to make a survey uniting the best of fashion, dance and film for a series of performance pieces commissioned for the screen. Some matches were blind dates and some were existing relationships, but all were paired to bring something new and original to the table.

Ford Vignale Lifestyle two danseuses in white

Ford Mondeo Vignale Co-starring

Right from the start, Ford Vignale was a partner in the MOVEment project. With good reason: the project provided a perfect partnership to explore and express the themes of quality design and craftsmanship, two crucial elements in the philosophies of both Ford Vignale and MOVEment. Ford Vignale was the inspiration for one of the performances, a film made by three highly accomplished artists: choreographer Jasmin Vardimon, director Matthew Donaldson and Stephen Jones. Stephen Jones has for decades been one of Britain’s icons of style and culture. His distinctive, radical aesthetic has made him the world’s most celebrated milliner. Ford Vignale is an integral part of this film, with a Ford Mondeo Vignale enjoying a ‘co-starring’ role and Ford Vignale designer Erika Tsubaki and the Ford Vignale team collaborating in the realisation of the performance.’

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