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DESIGN TALK

THE ULTIMATE SHOPPING EXPERIENCE

You don’t have to buy anything. These shops are like museums, like palaces. Wander around, look, feel, touch – it’s an experience. Selected for you: 10 very impressive flagship stores.

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1. Valentino, Via Montenapoleone 20, Milan

Italian fashion designer Valentino is famous for his bright colours and baroque influences. Surprisingly, the Milan flagship store has a calm atmosphere. Architect David Chipperfield chose an Italian palazzo style, with a modern twist. It feels more like Valentino’s home than a store.

2. Louis Vuitton, 17-20 New Bond Street, London

Louis Vuitton opened this three-storey store in 2010. Inside, silk and glossy bamboo wallpapers feature and golden accents abound. Among the highlights is a two-storey wall of trunks. Louis Vuitton brilliantly intertwines heritage with today’s fashion.

 3. Viktor & Rolf, 370 Rue Saint-Honoré, Paris

Dutch fashion designers Viktor Horsting and Rolf Snoeren like it when fashion is subtle, straightforward and chic. Their flagship boutique in Paris reflects that, with its classy, neutral tones – proof you don’t need to be flamboyant to impress.

Ford Vignale Lifestyle decorative plates and luxurious store

4. Damien Hirst, Newport Street, London

Artist Damien Hirst is famous for his controversial artwork, such as a diamond-encrusted skull. After spending 10 years and £25 million (€34 million) on it, Hirst has opened this gallery for his collection of more than 3,000 pieces. You can buy his work in the shop but the highlight is Pharmacy 2, an homage to the original 1998 Pharmacy venue.

5. Royal Copenhagen’, Amagertorv 6, Copenhagen

Royal Copenhagen has its own store, a three-storey building from 1616 that houses its impressive range of hand-painted porcelain. If that wasn’t enough, The Royal Café serves traditional Danish food with a modern twist.

6. Timothy Oulton, Amstelveenseweg 136, Amsterdam

Furniture and design retailer Timothy Oulton has an Amsterdam store housed in a former church. The open interior and tall windows make it the perfect setting for the handcrafted collection. You can shop, lounge on sofas, eat at the London Café and admire a real yellow submarine.

7. FCBotiga, Camp Nou, Aristides Maillol, Barcelona

Next to the Camp Nou stadium of football club FC Barcelona is FCBotiga Megastore. Its two floors contain everything a fan could want to buy. There’s even recorded sounds of the Camp Nou in the store. Two million visit it annually.

Ford Vignale Lifestyle luxurious store and staircase

8. Hermès, 17 Rue de Sèvres, Paris

Hermès is as Parisian as the Louvre. The 178-year-old fashion house has a shop in the former Lutetia swimming pool, home of one of Paris’s oldest swimming clubs. The fabulous art deco building was restored with an eye for its history and several collections are presented in giant wooden huts.

9. Tod’s, Jingumae 5-1-15, Shibuya-ku, Omotesando, Tokyo

Here you’ll find a shopping experience mixed with architectural wow factor. Italian firm Tod’s showcases its bags, shoes and clothes in a six-storey building, designed by Toyo Ito and influenced by the zelkova trees (Japanese elms). It’s the largest store in Tod’s global network – and the most extraordinary.

10. FordStore

Car buyers want dealerships to offer something special these days and that’s precisely why FordStores are opening up all across Europe. Every FordStore is a contemporary, spacious venue where quality service rules. There’s even a Vignale Lounge, where you’re welcomed by your personal Vignale Relationship Manager. You can configure your Vignale model together using an interactive touchscreen table and learn about the many time-saving Vignale services.

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